2015 Profile of Home Buyers & Sellers


Part of our job when representing sellers is to anticipate the type of buyer who will be shopping and appeal to their objectives in our marketing and outreach. Keeping up with these trends can make the difference in a high quality sale. The National Association of REALTORS® has released the 2015 Profile of Home Buyers & Sellers to help guide those in the industry.

According to the report, "Demographics continue to shift as the share of first-time home buyers dropped further from last year’s report to 32 percent of the market. This is second only to the lowest share reported in 1987 of 30 percent. Last year’s report had a share of first-time buyers of 33 percent. First-time home buyers are traditionally more likely to be single male or female home buyers and traditionally have lower incomes. As the share of repeat buyers continues to rise, the number of married couples increases and the income of home buyers purchasing homes is higher. Married couples have double the buying power of single home buyers in the market and may be better able to meet the price increases of the housing market."

Read the Complete NAR Profile >>