Christine is asked to comment on current Agent Team Theory in Real Estate
Realogics Sotheby's International Realty hosted it's First Annual MOMENTUM REAL ESTATE FORUM on December 1st, 2015, at The Foundary in SODO
It was a very dynamic event which welcomed third party guest companies including Apple, Rezora, Wipliance, The Puget Sound Business Journal, Travels Through Images, O’Conner Consulting Group, Caliber Home Loans, AdSage, Tiger Oak Publication and a special keynote presentation by Steve Games, Chairman of the Board for San Diego-based Pacific Sotheby’s International Realty.
Christine and a group of the most experienced Sotheby's colleagues were asked to comment and discuss best practices for building a Team to help serve the needs of our valued clientele.
"It was an honor to be asked to comment on such a timely and important subject. New models are constantly emerging, the Team structure continues to serve the needs of homebuyers and sellers and that is what matters." - Christine
More than 150 real estate brokers and employees from Realogics Sotheby’s International Realty gathered for this first annual Momentum Real Estate Forum. The group enjoyed passionate addresses by members of the RSIR executive team.
Opening Address by Dean Jones, RSIR President & CEO – Dean described RSIR as a positive disruption in the status-quo of real estate citing examples of industry leading innovations, many of which are exclusive to RSIR. Challenging brokers to “be comfortable with being uncomfortable,” he urged the audience to move beyond the typical approaches in order to differentiate and resist commoditization. RSIR is contributing to a paradigm shift in the landscape no differently than how UBER, Airbnb, Alibaba, Facebook and Apple changed theirs. The presentation concluded with a video by Apple entitled “See Things Differently."
SIR.com generates more than 1 million unique website visitors per month (45% originate from outside the US), far more than its competitors while most RSIR listings are also found on all sites.
Brand in Motion - Andrea Savage, RSIR Vice President of Marketing delivered marketing highlights from 2015 including significant growth experienced with the website traffic, blog exposure and numerous accomplishments. Additionally, Savage presented key strategies for 2016, which again included highly effective and exclusive platforms that only RSIR brokers are able to leverage. Success Stories - RSIR Agent Panel discussed experiences representing our well educated, well traveled, computer saavy clientele. A special note was made about the follow through and 'one-stop-shopping' experience our clientele deserves.
Technology: The Next Generation – A collection of innovative companies presented to RSIR brokers including special guests from Apple to showcase tips and tricks with their products. Representatives from Rezora highlighted how successful RSIR newsletters and campaigns have been performing and The Puget Sound Business Journal announced the renewal of RSIR’s exclusive Home of the Day platform, which is driving nearly 6% of the web traffic to this multi-media juggernaut.
The Team Theory - RSIR Agent Panel – RSIR broker and TEAM KIPP Principal, Jay Kipp, led a discussion with Christine Kipp, and four others which outlined the importance of working as a team. Each broker on the panel either leads or is a member of a group of 3 to 5 brokers. They outlined communication strategies, the benefits of working with a strengthened support system, how to build a successful team or partnership, and more.
Keynote Address by Steve Games, Chairman of the Board of Pacific Sotheby’s International Realty –With over 35 years of experience in residential real estate, Steve is an innovator and motivator. He discussed how he grew one of the original Prudential Real Estate Affiliates to the number one market position in San Diego with a top annual real estate sales volume of $30 billion, and how he has brought that success to Pacific Sotheby’s International realty as Chairman of the Board. Steve’s passion is so strong, he even poured water all over himself during the presentation, truly making a “splash” at the event.
Broker Best Practices - RSIR Agent Panel – Chris Loeliger, RSIR Managing Broker led a discussion outlining best practices for brokers to implement on a variety of business aspects, from transactions to client interaction. Asia Services Group – Updates on the development of this new division within RSIR that promotes to Asia, primarily within China and outlines the importance of the growing submarket locally. Additionally, AdSage presented to exclusive development of RSIR’s new WeChat platform . Also, Tigeroak Publication showcased the exciting new all-Mandarin publication Seattle Luxury Living including extraordinary distribution channels. Watch for Christine's double page presentation of EastOfSeattleHomes.com!
The cover of Seattle Luxury Living Magazine was shared – this all-Mandarin publication will feature lifestyle and real estate content and be distributed locally, internationally and also featured on a new WeChat app being developed.
20/20 Vision: The Road Ahead – Presentations by O’Conner Consulting Group and a panel discussion hosted by Caliber Home Loans provided indepth commentary on the fundamental state of the local economy and also the changing lender environment.
2015 Productivity & Growth – The RSIR Operations team presented on new updates and plans for the coming year. Achievements - RSIR brokers were elated to learn the firm has entered top ten largest real estate brands* in Washington by total dollar volume generating more than $800 million in gross sales. According to Trendgraphix research, the firm is also the fastest growing* amongst peer companies and maintains the highest production* on a per broker basis with the highest average selling prices for both buyers and sellers. Also of note, the Belltown branch office of RSIR is the producing branch office for downtown condominium sales 2010-2015 (including half of the top 15 most expensive sales in 2015).
Throughout the event RSIR brokers rallied behind several “Surprise and Delight” drawings for special prizes that ranged from complimentary creative design time and PSBJ “Home of the Day” insertions to a return flight to Las Vegas and a ticket to attend the Global Networking Event, courtesy of Sotheby’s International Realty Affiliates, LLC.
The symposium concluded with a group photo and hosted dinner by Herban Feast as RSIR team members were joined by their spouses and the evening evolved into a festive celebration for the holidays.