Christine Kipp, Jay Kipp and The Puget Sound Business Journal: Partnership for Success
[et_pb_section][et_pb_row][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"]
When you choose our team to sell your home, you get more than 45 combined years of experience plus and
Exclusive Local Marketing Opportunities.
Not only do we stand for a standard of excellence, we have a reputation in the industry that builds premium exposure for your listing. One way we work to make properties stand out is through a unique relationship with the Puget Sound Business Journal (PSBJ).
Courtesy of the PSBJ, Home of the Day is one way that our listings are separated from those of other companies. Featured on the afternoon eNewsletter and online promotion, Home of the Day is an exclusive opportunity to showcase your property each month to over 340,000 affluent home buyers with an individual net worth of over $2.4 million in the Seattle and Eastside markets. Because the PSBJ audience is comprised of target buyers, the features are specifically designed to attract a suitable audience.
Along with the publicity that is gained with each feature, the PSBJ is a beneficial partnership for us in that it carefully works to make the information about the Home of the Day appealing to the target audience. Users are able to explore the homes room-by-room by scrolling through up to 15 high-resolution photos using a dynamic slideshow. Instead of the listings appearing as an advertisement on the website, promotion is integrated as native content on the web pages and is available on the site 24 hours a day, 7 days a week, for 30 days. With availability for all users of the site, Home of the Day makes up 5.6% of PSBJ traffic. The site also offers social tools that allow the audience to see the properties on Twitter, LinkedIn, Facebook and Google+. In 2015, there were a total of 1,636,625 gallery views for the page that included 295,893 unique visits. The numbers are in - and the PSBJ is a great asset to the Kipp team.
The platform available through the PSBJ was used to sell the home below. Located in Redmond, WA the waterfront home was leveraged through the site which aided in selling the property.
Home Of The Day Provides Our Clients With A Competitive Edge
The Home of the Day benefits sellers who are looking for
a point of difference in listing their home.
The relationship we have with the PSBJ builds traction for our real estate listings in a way that causes our properties to have exclusive exposure. This is just one way that Christine Kipp and Jay Kipp work to procure buyers for each individual listing.